01 — Project details
I ran a campaign that mixed good old-fashioned TV with the power of social media — and it paid off big. We featured our ACE Stain Remover on national TV with cleaning influencer Lynsey Queen of Clean, who showed just how well it tackles tough stains in real time.
TA clip of the segment went viral on TikTok and Instagram, sending our product into shopping baskets and social feeds across the UK. This was a perfect example of how traditional media and social buzz can work hand in hand.
02 — Creative process
Show people that ACE actually works — no gimmicks, just proof
Get the product in front of as many eyes as possible
Create social media buzz that drives real product interest
Turn that attention into traffic, followers, and sales
1.2 million people saw the product on TV
Our TikTok + Reels clips got 4.6 million+ views in just over a week
Website traffic went up by 72% in 48 hours
Featured in over 15 influencer reactions without paying for it