LaCie SSD - Digital Campaign

Project details

I led a full-funnel campaign combining original video content, paid digital ads, and reseller collaboration to boost brand visibility and drive sales.

We created a polished video to help people understand the difference between LaCie Rugged SSD and Rugged SSD Pro — aimed at creatives who need fast, reliable storage. That video became the centrepiece of a digital ad campaign across Instagram, Facebook, LinkedIn, and YouTube, while we also worked closely with key resellers (WEX, CVP, SCAN) to drive traffic directly to their sites and stores.

To further amplify the campaign, we supported it with organic outreach, including e-blasts and social media posts.

The result was a well-rounded campaign that told a strong story, reached the right audience, and helped move product.

Objectives

• Help creatives choose between LaCie Rugged SSD and Rugged SSD Pro

• Use strong visuals and messaging to highlight product benefits

• Drive traffic to reseller sites and convert interest into sales

• Strengthen LaCie’s brand presence across social platforms

Results

• 16K organic views

• Paid Social ad campaigns delivered over 1 million ThruPlays and strong CTR across platforms

• Reseller traffic increased from 18% to 40% during the campaign

• LaCie sales lifted by 32% through participating resellers

• Strengthened LaCie’s relationships with partners