Project details
I led the strategic planning and execution of a high-impact experiential marketing campaign for Pernaton at the Manchester Half Marathon, one of the UK's premier running events with over 16,500 participants.
Our objective was to enhance brand visibility and directly engage with a health-conscious audience by providing product samples that support muscle and joint recovery.
Objectives
Increase brand awareness among active lifestyle consumers.
Drive product trial of Pernaton's natural muscle and joint gels.
Position Pernaton as a go-to solution for pre- and post-run recovery.
03 — Results
Achieved a 68% engagement rate with runners at key activation points.
Generated 2,300 QR code scans leading to a 15% online discount landing page.
Collected qualitative feedback, the majority of which reported a positive first impression.
+34%
Sales on Amazon
+26%
In Boots